Quality over Quantity
Only the best for your four-legged friendWe check every food recommendation for nutrient density and origin. No fillers, no artificial additives – only ingredients that truly benefit your dog.
Our conviction
We support owners with well-founded knowledge about species-appropriate keeping and balanced nutrition, so that every dog lives healthily and contentedly.
We are a team of animal nutrition experts and experienced dog owners. Our goal is to provide you with well-founded knowledge about species-appropriate care and balanced nutrition for your dog – without advertising promises, but with real facts and practical tips.
We check every food recommendation for nutrient density and origin. No fillers, no artificial additives – only ingredients that truly benefit your dog.
Our content is based on current studies and years of experience. We explain why certain proteins are important and how to prevent deficiencies.
Whether puppy, senior, or athlete – we show you how to adapt feeding to age, breed, and activity level. Including tips for allergies and intolerances.
We work independently and only recommend products we have tested ourselves. Our reviews are honest and transparent – for an informed decision.
Our Philosophy
We believe that species-appropriate nutrition is the key to a long, healthy dog life. That's why we rely on natural ingredients, transparent sourcing, and scientifically based recipes.
What Drives Us
Every dog deserves food that not only satisfies hunger but also provides nutrients that strengthen the immune system, make the coat shine, and promote digestion. To achieve this, we work closely with veterinarians and nutrition experts.
Our Promise
No artificial additives, no fillers, no animal testing. Instead: regional suppliers, gentle processing, and a firm commitment to sustainability and animal welfare.
After months of research, we develop the first food line – tested by 50 dogs of various breeds and age groups.
Our products receive the seal of approval for species-appropriate pet food. First collaboration with independent feed laboratories.
Introduction of grain-free food and special lines for sensitive dogs. Over 1,000 satisfied customers in German-speaking countries.
Switch to climate-neutral production and plastic-free packaging. Partnership with an Austrian animal shelter for food supply.
Publication of an independent study on the tolerability of our recipes. Participation in the International Dog Nutrition Conference.
Launch of a free online consultation service for dog owners. Over 5,000 members in our Facebook group for sharing experiences.